Building a Habit of Mind

My marketing professor once shared a story about training elephants and learned fear. “When young, they are attached by heavy chains to large stakes driven deep into the ground. They pull and yank and strain and struggle, but the chain is too strong, the stake too rooted. One day they give up, having learned that… Read more »

Do as I say, Not as I do

Do as I Say, Not as I Do

“Do as I say, not as I do” is a phrase purportedly originating from John Seldon’s book, Table-Talk, published in 1654, which defines it as “don’t imitate my behavior but obey my instructions.” This phrase came to mind while reviewing updates to our website. Admittedly, it is quite obvious that we have not posted a blog since… Read more »

Goal Setting to the Now_Business Rewritten

“Goal Setting to the Now”

As many firms begin the sometimes arduous process of end of the year planning, the inevitable question arises as to “What are our goals for 2017?” – cue crickets chirping amid the silence as everyone’s eyes dart around the conference room. I find myself in the same position looking towards the new year and pondering… Read more »

Manage the Details_Business Rewritten

Manage the Details

Paying attention to the smallest of details may seem obvious to some, but all too often overlooked by many. Take the time to manage the details in your marketing or hire someone who can. T. Harv Eker is attributed with the quote, “How you do anything is how you do everything.” This saying has been re-quoted… Read more »

Embracing the 2% Mindset in Business_Business Rewritten

Embracing the 2% Mindset in Business

How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way? I can still recall the outcry of protests and rallies being held across the country during the socio-political Occupy Movement… Read more »

Authenticity and Relevance in Social Media Marketing_Business Rewritten

Authenticity and Relevance in Social Media Marketing

You want your firm’s social media posts to be authentic and reflect your core company values and areas of expertise that your firm offers. As we head into the fourth quarter of 2016 and look towards planning ahead for your 2017 marketing strategies, social media has become more of an expectation than a nuance for… Read more »

Lessons Learned from One-Year Anniversary

According to the latest statistics from the U.S. Small Business Administration (SBA), 21.5% of new businesses failed within the first year. In addition, the SBA found that entrepreneurship among Millennials is lower than compared to previous generations with less than 2% of Millennials reporting self-employment, compared to 7.6% for Generation X and 8.3% for Baby… Read more »

Labor Day

Thank Construction Workers for Labor Day

Long before Labor Day’s association with the end of summer, BBQ’s, and outdoor festivals, Labor Day was originally established as “a yearly national tribute to the contributions workers have made to the strength, prosperity and well-being” of the United States, according to the U.S. Department of Labor. The labor groups responsible for the creation of… Read more »

The Anti-Juggler

Marketers all too often find themselves wearing several hats, especially in the AEC industry where everything from proposals to press releases to social media to conferences to graphics to website maintenance all fall underneath the marketing scope of services. Having worked in-house for AEC firms since 2010, I remember constantly striving to perfect my juggling… Read more »