“Do as I say, not as I do” is a phrase purportedly originating from John Seldon’s book, Table-Talk, published in 1654, which Dictionary.com defines it as “
This phrase came to mind while reviewing updates to our website. Admittedly, it is quite obvious that we have not posted a blog since October of 2016 – an instance where we would have chided one of our clients if they had not posted in so long, reminding them of the importance of posting more often. In this era, where content marketing is king, not producing digital content on a consistent and frequent basis, can be the killer of any firm’s digital marketing strategy.
For a marketing communications firm that is responsible for producing content marketing for our clients, we often forget to do so for ourselves. I have produced a weekly blog for Construction Careers Now since July of 2016, with a range of topics including:
- Gov. Hickenlooper Proclaims Oct as Colorado Construction Careers Month
- Living Proof: From the Classroom to the Jobsite
- All of Your Eggs in One Basket
I also served as the Editor of MileHighCRE.com for one year and managed all of the online content to adhere to Denver’s commercial real estate and A/E/C (Architecture/Engineering/Construction) industry branding. In addition, I wrote several pieces of original content that can be found in this Portfolio.
Regardless of our efforts, the flight attendant’s announcement still comes to mind where we hear “If you are travelling with someone who requires assistance, secure your mask on first, and then assist the other person.” In essence, in order for us to better help our clients, we must first help ourselves and take our own advice.
Now that we’ve recognized the gravity of implementing our own marketing suggestions, we are challenged to produce content for our own website on a more regular basis. Recent updates include additions to our Portfolio sections:
- Bylined Articles
- Client Published Articles | Ghostwriter | Editor
- Industry Trends | Data Analysis
- Press Releases
Timely blog posts and “live” social media postings are other strategies we are carrying out in order to fulfill our own digital marketing strategy for the year. Instead of “do as I say, not as I do”, let us all be reminded to “do what you say you’re going to do” and serve as an example to others.
Written by: Julie Wanzer, LEED AP
Main image: izquotes.com
Logo: courtesy of Construction Careers Now
Article: “Today’s Electrical Contractor”, Colorado Construction & Design Magazine