Embracing the 2% Mindset in Business

Embracing the 2% Mindset in Business_Business Rewritten

How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

I can still recall the outcry of protests and rallies being held across the country during the socio-political Occupy Movement in 2011, where being a member of the top 1% was synonymous with death threats. Despite the negative connotations of being associated with the top 1%’ers, or in this case, the 2%’ers, the 2% Mindset can be used as a tool for motivating young entrepreneurs to reinvigorating firm’s employees to exploring new means of business development and project methodology.

Embracing the 2% Mindset in Business_Business RewrittenThis 2% Mindset includes tenets of:

  • Embodying confidence
  • Having the courage to explore and try new things
  • Choosing happiness
  • Daring to take action in spite of fear

For me, starting my own marketing communications firm set the wheels in motion to embrace this 2% Mindset. A workaholic by nature, I was spending too many hours in an office environment where I made little time to explore various marketing strategies. Opening Business Rewritten, provided me the avenue to research and apply new marketing techniques and offer them to my clients.

I challenge the firms I work with to set aside time, whether during a Lunch ‘N Learn hour or a whole day retreat, to explore how we can all embrace this 2% Mindset. How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

Written by: Julie Wanzer, LEED AP

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