Manage the Details

Manage the Details_Business Rewritten

Paying attention to the smallest of details may seem obvious to some, but all too often overlooked by many. Take the time to manage the details in your marketing or hire someone who can.

Manage the Details_Business RewrittenT. Harv Eker is attributed with the quote, “How you do anything is how you do everything.” This saying has been re-quoted several times over and can be applied to various occurrences in life, but in marketing, this can speak to the importance of being detail-oriented. Another way to say this, is to employ the age-old adage “The devil is in the details,” which can be used to emphasize the small yet crucial components of a larger task.

Marketing, in and of itself, is a huge task and can cover everything from proposals to website maintenance to social media to public relations to conference management. Yet, how a firm takes on the smallest of marketing tactics, can be viewed as a reflection of their overall marketing strategy and company values.

Although marketing and project deadlines can be overwhelming, I encourage my clients to hone in on the smallest of details when preparing a marketing product that will be sent out to a potential client. For example, when preparing a proposal for a building project, be sure to take the time to thoroughly proof-read the document, make sure the graphics are of high-resolution and relate to the accompanying text.

Due to the increased level of competition for design and construction projects and the vast amount of proposals submitted for any-one job, owners and proposal review teams are looking for any reason to throw your proposal to the bottom of the pile. A spelling/grammar error, obvious cut and paste oversight referencing the wrong project name or a missing photo, are all reflections of your firm and how you manage your marketing efforts. In the owner’s mind, if you cannot manage the details of a proposal team, how you will manage the details of their multi million-dollar project team?

Paying attention to the smallest of details may seem obvious to some, but all too often overlooked by many. Take the time to manage the details in your marketing or hire someone who can.

Written by: Julie Wanzer, LEED AP

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