Tag: business development

Embracing the 2% Mindset in Business

Embracing the 2% Mindset in Business_Business Rewritten

How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

I can still recall the outcry of protests and rallies being held across the country during the socio-political Occupy Movement in 2011, where being a member of the top 1% was synonymous with death threats. Despite the negative connotations of being associated with the top 1%’ers, or in this case, the 2%’ers, the 2% Mindset can be used as a tool for motivating young entrepreneurs to reinvigorating firm’s employees to exploring new means of business development and project methodology.

Embracing the 2% Mindset in Business_Business RewrittenThis 2% Mindset includes tenets of:

  • Embodying confidence
  • Having the courage to explore and try new things
  • Choosing happiness
  • Daring to take action in spite of fear

For me, starting my own marketing communications firm set the wheels in motion to embrace this 2% Mindset. A workaholic by nature, I was spending too many hours in an office environment where I made little time to explore various marketing strategies. Opening Business Rewritten, provided me the avenue to research and apply new marketing techniques and offer them to my clients.

I challenge the firms I work with to set aside time, whether during a Lunch ‘N Learn hour or a whole day retreat, to explore how we can all embrace this 2% Mindset. How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

Written by: Julie Wanzer, LEED AP

Lessons Learned from One-Year Anniversary

Lessons Learned from One Year Anniversary_Business RewrittenAccording to the latest statistics from the U.S. Small Business Administration (SBA), 21.5% of new businesses failed within the first year. In addition, the SBA found that entrepreneurship among Millennials is lower than compared to previous generations with less than 2% of Millennials reporting self-employment, compared to 7.6% for Generation X and 8.3% for Baby Boomers; with entrepreneurship growing much more slowly for Millennials as see in the figure below.

As Business Rewritten celebrates its official one-year anniversary this September, we are humbled to be a part of the outliers in these SBA statistics. Taking the plunge to start my own marketing firm at the age of 33 conjured up a number of fears and anxieties, but also ignited a flame of passion and determination to build something of my own.

Working in corporate America for the past 12 years holding various marketing, sales and business development positions, helped lay the foundation for Business Rewritten. Below are some of the lessons I learned that have helped Business Rewritten celebrate this important milestone:

  • It’s better to say NO to a client and be honest about your workflow, then to say YES and not deliver the best level of service
  • Relationships matter more than you think because at the end of the day, people like doing business with people they like
  • Referrals are the best compliment you can receive
  • Don’t forget to celebrate the small victories, but also learn from and evaluate the circumstances that led to the pitfalls

Written by: Julie Wanzer, LEED AP

Graph from SBA.gov

The Anti-Juggler

Marketers all too often find themselves wearing several hats, especially in the AEC industry where everything from proposals to press releases to social media to conferences to graphics to website maintenance all fall underneath the marketing scope of services. Having worked in-house for AEC firms since 2010, I remember constantly striving to perfect my juggling act and keep all of the marketing tasks floating mid-air.

The Anti-Juggler_Business RewrittenHaving now read The One Thing by Gary Keller with Jay Papasan, I challenge marketers to accept that “Multi-tasking is a lie.” I can attest to the face that I used to boast about my multi-tasking capabilities and that I even thrived on juggling multiple marketing activities at once. But as the author so aptly points out,

“Juggling is an illusion. To the casual observer, a juggler is juggling three balls at once. In reality, the balls are being independently caught and thrown in rapid succession. Catch, toss, catch, toss…it’s what researchers refer to as task switching.”

According to researcher Dr. David Meyer featured in the book, task switching costs 25% more in extra time lost for simple tasks to over 100% more time lost for more complicated tasks. The graphic below illustrates this point.

Instead of striving to be the perfect juggler, marketers should work with their principals and managers to determine the greatest priority for the day and give it your undivided attention. For everything else, consider delegating to resources in-house or plan to budget for additional outside support to ensure none of the balls get dropped in your marketing and business development plan.

Written by: Julie Wanzer, LEED AP