Tag: business plan

“Goal Setting to the Now”

Goal Setting to the Now_Business Rewritten

As many firms begin the sometimes arduous process of end of the year planning, the inevitable question arises as to “What are our goals for 2017?” – cue crickets chirping amid the silence as everyone’s eyes dart around the conference room. I find myself in the same position looking towards the new year and pondering how to grow my client base while maintaining a personalized level of service.

goal-setting-for-the-now_The ONE Thing by Gary Keller with Jay PapasanI draw once again from the book The One Thing by Gary Keller with Jay Papasan, that introduced me to this domino-effect of goal setting which the author coins as “Goal Setting to the Now.” The premise is basically to help you think big picture then break this down into smaller tasks in order to achieve your goal. This concept is not groundbreaking when it comes to business plans, but the word NOW adds priority and purpose to the process.

“Purpose has the power to shape our lives only in direct proportion to the power of the priority we connect to it. Purpose without priority is powerless.”

Once the volume of employees’ discussions overtakes the crickets chirping in the conference room, several ideas for the firm’s goals in 2017 will emerge and be placed on sticky notes on the conference room wall. The challenge firm owners and managers face is to determine which of these goals takes priority – the ONE thing – each department/team can achieve in 2017. Once the priority (notice how it’s singular and NOT plural) has been identified, then each group can engage in the “Goal Setting to the Now” process to identify the steps needed along the way to accomplish this one goal.

How will your firm line up its dominoes to identify the one thing they can do right now that will help achieve the priority goal for 2017?

Written by: Julie Wanzer, LEED AP

Image extracted from the book The One Thing by Gary Keller with Jay Papasan

Embracing the 2% Mindset in Business

Embracing the 2% Mindset in Business_Business Rewritten

How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

I can still recall the outcry of protests and rallies being held across the country during the socio-political Occupy Movement in 2011, where being a member of the top 1% was synonymous with death threats. Despite the negative connotations of being associated with the top 1%’ers, or in this case, the 2%’ers, the 2% Mindset can be used as a tool for motivating young entrepreneurs to reinvigorating firm’s employees to exploring new means of business development and project methodology.

Embracing the 2% Mindset in Business_Business RewrittenThis 2% Mindset includes tenets of:

  • Embodying confidence
  • Having the courage to explore and try new things
  • Choosing happiness
  • Daring to take action in spite of fear

For me, starting my own marketing communications firm set the wheels in motion to embrace this 2% Mindset. A workaholic by nature, I was spending too many hours in an office environment where I made little time to explore various marketing strategies. Opening Business Rewritten, provided me the avenue to research and apply new marketing techniques and offer them to my clients.

I challenge the firms I work with to set aside time, whether during a Lunch ‘N Learn hour or a whole day retreat, to explore how we can all embrace this 2% Mindset. How can liking change, embracing the unknown and exploring new things not only raise your employees’ moral, but also increase your firm’s market value by approaching a proposal or a project in a new way?

Written by: Julie Wanzer, LEED AP

Lessons Learned from One-Year Anniversary

Lessons Learned from One Year Anniversary_Business RewrittenAccording to the latest statistics from the U.S. Small Business Administration (SBA), 21.5% of new businesses failed within the first year. In addition, the SBA found that entrepreneurship among Millennials is lower than compared to previous generations with less than 2% of Millennials reporting self-employment, compared to 7.6% for Generation X and 8.3% for Baby Boomers; with entrepreneurship growing much more slowly for Millennials as see in the figure below.

As Business Rewritten celebrates its official one-year anniversary this September, we are humbled to be a part of the outliers in these SBA statistics. Taking the plunge to start my own marketing firm at the age of 33 conjured up a number of fears and anxieties, but also ignited a flame of passion and determination to build something of my own.

Working in corporate America for the past 12 years holding various marketing, sales and business development positions, helped lay the foundation for Business Rewritten. Below are some of the lessons I learned that have helped Business Rewritten celebrate this important milestone:

  • It’s better to say NO to a client and be honest about your workflow, then to say YES and not deliver the best level of service
  • Relationships matter more than you think because at the end of the day, people like doing business with people they like
  • Referrals are the best compliment you can receive
  • Don’t forget to celebrate the small victories, but also learn from and evaluate the circumstances that led to the pitfalls

Written by: Julie Wanzer, LEED AP

Graph from SBA.gov