Tag: marketing strategy

Do as I Say, Not as I Do

Do as I say, Not as I do

“Do as I say, not as I do” is a phrase purportedly originating from John Seldon’s book, Table-Talk, published in 1654, which Dictionary.com defines it as “don’t imitate my behavior but obey my instructions.”

This phrase came to mind while reviewing updates to our website. Admittedly, it is quite obvious that we have not posted a blog since October of 2016 – an instance where we would have chided one of our clients if they had not posted in so long, reminding them of the importance of posting more often. In this era, where content marketing is king, not producing digital content on a consistent and frequent basis, can be the killer of any firm’s digital marketing strategy.

For a marketing communications firm that is responsible for producing content marketing for our clients, we often forget to do so for ourselves. I have produced a weekly blog for Construction Careers Now since July of 2016, with a range of topics including:

I also served as the Editor of MileHighCRE.com for one year and managed all of the online content to adhere to Denver’s commercial real estate and A/E/C (Architecture/Engineering/Construction) industry branding. In addition, I wrote several pieces of original content that can be found in this Portfolio.

Regardless of our efforts, the flight attendant’s announcement still comes to mind where we hear “If you are travelling with someone who requires assistance, secure your mask on first, and then assist the other person.” In essence, in order for us to better help our clients, we must first help ourselves and take our own advice.

CCD Magazine Winter Spring 2017_Todays Electrical Contractor_Business RewrittenNow that we’ve recognized the gravity of implementing our own marketing suggestions, we are challenged to produce content for our own website on a more regular basis. Recent updates include additions to our Portfolio sections:

Timely blog posts and “live” social media postings are other strategies we are carrying out in order to fulfill our own digital marketing strategy for the year. Instead of “do as I say, not as I do”, let us all be reminded to “do what you say you’re going to do” and serve as an example to others.

Written by: Julie Wanzer, LEED AP

Main image: izquotes.com 

Logo: courtesy of Construction Careers Now

Article: “Today’s Electrical Contractor”, Colorado Construction & Design Magazine

“Goal Setting to the Now”

Goal Setting to the Now_Business Rewritten

As many firms begin the sometimes arduous process of end of the year planning, the inevitable question arises as to “What are our goals for 2017?” – cue crickets chirping amid the silence as everyone’s eyes dart around the conference room. I find myself in the same position looking towards the new year and pondering how to grow my client base while maintaining a personalized level of service.

goal-setting-for-the-now_The ONE Thing by Gary Keller with Jay PapasanI draw once again from the book The One Thing by Gary Keller with Jay Papasan, that introduced me to this domino-effect of goal setting which the author coins as “Goal Setting to the Now.” The premise is basically to help you think big picture then break this down into smaller tasks in order to achieve your goal. This concept is not groundbreaking when it comes to business plans, but the word NOW adds priority and purpose to the process.

“Purpose has the power to shape our lives only in direct proportion to the power of the priority we connect to it. Purpose without priority is powerless.”

Once the volume of employees’ discussions overtakes the crickets chirping in the conference room, several ideas for the firm’s goals in 2017 will emerge and be placed on sticky notes on the conference room wall. The challenge firm owners and managers face is to determine which of these goals takes priority – the ONE thing – each department/team can achieve in 2017. Once the priority (notice how it’s singular and NOT plural) has been identified, then each group can engage in the “Goal Setting to the Now” process to identify the steps needed along the way to accomplish this one goal.

How will your firm line up its dominoes to identify the one thing they can do right now that will help achieve the priority goal for 2017?

Written by: Julie Wanzer, LEED AP

Image extracted from the book The One Thing by Gary Keller with Jay Papasan