Digital Content
One of the best ways to inform your clientele of your company’s differentiators is through the impactful stories behind your design and construction projects. These stories, in both the vertical and horizontal built environment, come in all shapes and sizes and can be told through various mediums.
According to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, 75% of large (1,000+employees) B2B companies outsource at least one part of their content marketing to consultants. 54% of medium (100-999 employees) B2B companies outsource at least one part of their content marketing to consultants. What these B2B companies are challenged with, though, is finding consultants with adequate topical experience, with 65% of B2B firms reporting that issue as one of their top five challenges with hiring an outside consultant.
This is precisely why Business Rewritten specializes in creating digital content–case studies, blogs, published articles, and white papers–specifically for the architecture/engineering/construction (A/E/C) industry. Our owner, Julie Wanzer, LEED AP, has 15 years of writing about the design and construction industry as a Reporter, an Editor, and published author.
HOW IT WORKS
Our Process
We perform a 360-degree research study on the topic, followed by an immersive interview process to break down the lessons learned, best practices and unique solutions that your company performed.
Introductory call for project/person overview.
Strategic one-on-one interview process with static and dynamic questions.
360-degree topic research study.
Clear, concise writing.
2-step review with initial and final drafts.
This service is best for:
- Architecture, engineering and construction firms looking to raise their visibility with digital content
- Industry associations related to the design and construction industry who need case studies to add to their digital resources for members
- Marketing managers looking for a fresh set of eyes to write a blog series of researched content
A Few of Our Favorite Examples
