Corporate Trainings
Marketing communication and business development skills are often overlooked in terms of professional skills advancement. Learning how to communicate your brand and your company differentiators allows you to build trust with your clients and win more work.
This service is best for:
- Accountants, Bankers, Brokers, Lawyers and other B2B (Business-to-Business) professionals who are responsible for building a book of business in service related industries.
- Architecture, engineering and construction firms looking to empower their employees with marketing and business development best practices
- Industry associations related to the design and construction industry who need educational sessions for their members
- Marketing and Business Development teams who need social media strategies and interview prep for their proposal teams.
What Our Clients Are Saying
Hear from our clients about the corporate trainings that Julie has offered for them.
"Our career coaching community, The Career Journey, recently hosted Julie Wanzer from Business Rewritten for a LinkedIn training session called 'How to Make Meaningful Connections on LinkedIn that Lead to Results' via Zoom.
Julie's presentation style was engaging and interactive, where she fielded questions throughout the presentation, including an open-ended Q&A right at the beginning to ask our participants what they wanted to learn about LinkedIn networking.
She provided real-world examples for LinkedIn messaging and posting, and shared best practices for growing your LinkedIn network strategically."
"We first met Julie Wanzer during a business development presentation she gave for small businesses and were impressed with her industry knowledge and ability to convey practical communication and sales tactics. Her approachable and engaging style made industry concepts feel accessible and actionable, which inspired us to bring her expertise to our firm.
Julie provided two corporate trainings tailored specifically to our architectural design team: Business Development Training: Best Practices & Strategies and Social Media for A/E/C Industry Businesses. What stood out most about working with Julie was her ability to connect with our team on a personal level. She took the time to understand our firm's culture, strengths, and challenges, ensuring the training sessions felt highly relevant to our firm’s makeup and context.
With a team composed entirely of female interior designers, architects and marketing professionals, Julie thoughtfully adapted her content to resonate with our diverse skill levels and our firm’s professional goals. She incorporated real-world examples and hands-on exercises that empowered each team member to confidently apply the approaches to our networking events and marketing efforts. Her insights have not only elevated our business development and social media presence but also strengthened our team’s ability to communicate our firm's vision and values effectively."
""Our ACEC WINS group, made up of Executive Directors from ACEC Wyoming, Idaho, North Dakota and South Dakota, received a grant to enhance our digital marketing skillset to include a crash course on social media for trade associations.
We were able to connect with Julie Wanzer from Business Rewritten through her experience in working with ACEC Colorado, to organize a two-day Social Media 101 Training for six participants, and I am very grateful that we did.
Julie is an energetic and dynamic trainer, who helped break down the building blocks of social media marketing, and tailored all of the examples and content to our trade association industry. She provided both group exercises and one-on-one training with each of us that proved invaluable.
We were recently awarded a second grant and look forward to working with Julie again for a Part II training session focusing on better communication with our members through email."
Our Most Popular Trainings
Building Blocks of Business Development:
Lunch 'N Learn
Building Blocks of Business Development
- Time management for business development vs. billable work
- Develop a client strategy
- Find creative ways to connect
- Create ongoing relationships
- Network with a purpose
Key Takeaways
- Understand and embrace the mutually beneficial business development mindset to build relationships.
- Build a client strategy where trust becomes your currency to win more work.
- Situational strategies for BD events like large client meetings, professional happy hours, industry association events and conferences.
Power of Storytelling:
Keep it Simple to Win
Abstract
With only 5% of people able to recall statistics, and 63% able to remember stories after a presentation (Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath), are your firm’s project managers and executives able to tell impactful stories about your company and its projects in interviews to win more work? Is your firm writing award-winning stories to receive third-party recognition for your projects and expertise?
Key Takeaways
- How the critical elements of storytelling can be applied to the A/E/C industry to win more work.
- Understand the formula to break down complex design and construction issues into solution-based stories.
- Practical tips and best practices for telling stories in project interviews.
Online Personal &
Company Branding Best Practices
Abstract
Managing both your personal and company’s online presence and branding is no longer an option, but an obligation in today’s digital world. Critical decisions are being made by both your potential clients and employees, as to whether they want to work with you and your firm, based on your LinkedIn profiles and company website.
Key Takeaways
- Control the narrative being told about you online.
- Enhance your personal LinkedIn profile to demonstrate expertise and increase connections.
- Demonstrate your companies’ differentiators online.
- Highlight your firm's company culture online to retain and recruit top talent at your firm.
