julie@increasingmarketvalue.com
Video Storytelling
The future of digital storytelling.
Telling your company’s story in video format is impactful and engaging. In fact, according to Cisco’s 2022 Visual Networking Index, globally, internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017. In addition, 69% of B2B (business to business) content marketers reported that videos were the number one type of content marketing they will invest in during 2022, as seen in the 12th Annual B2B Content Marketing report.
We work directly with our clients to engage them in an in-depth branding discovery process to clearly identify the intended messaging and audience for both short-form and longer videos. We create visually impactful videos from both video-call recordings and in-person filming.
HOW IT WORKS
Our Process
- Branding discovery exercise for messaging and audience identification
- Development of video outline to include both content and visuals
- Strategic one-on-one interview process with static and dynamic questions
- Thorough Quality Assurance/Quality Control editing and compilation of content
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- 2-step review with initial and final drafts of videos
Strategies Available:
Facebook (Meta) - includes paid advertising.
Instagram - includes paid advertising.
LinkedIn - both company and personal profile strategies for executives
TikTok–includes TikTok paid advertising
This service is best for:
- Architecture, engineering and construction firms looking to visually demonstrate their firms’ differentiators through an engaging video
- Award programs for industry associations related to the design and construction industry who want to showcase their member firms’ winning projects and people
- Marketing managers who want to document their firms’ anniversaries, retirements and other company milestones in video format
Some of Our Favorite Examples
Marilyn Reimer's Retirement Celebration
Pioneer Honoree for Ben Connell, Connell Resources, 2022
Colorado Gives Day 2021
